In Part
1 of the series Most effective ways to
annoy a journalist, real NEWS, not PR blabla’s, was said to be what
reporters and editors look for in your pitch, which helps you endear yourself
to them. But look, that is not the same as saying real news buys you automatic media
coverage of your organisation or event.
You
know very well that well fried and tantalising Chambo fish brought to you in a
tattered, scrappy and unwashed plastic plate loses its appeal to you. The
manner in which you talk to reporters and editors about NEWS in your
organisation can do two things: